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Market Match for Seniors


How can we bring more vulnerable seniors to our market, improve their nutritional options, and increase SFMNP redemptions? Learn more about the Senior Farmers Market Nutrition Program (SFMNP) Market Match program.

Market Umbrella, a 501(c)(3) nonprofit think tank and practitioner farmers market organization, has released a study of its Senior Farmers Market Nutrition Program (SFMNP) Market Match program. Launched in 2008, the program offers eligible low income senior citizens matching funds in market tokens for the SFMNP vouchers they receive through the USDA. In 5 years, the program has yielded a 501% increase in the total number of participating seniors at the three locations of the Crescent City Farmers Market (CCFM) in New Orleans. By leveraging private foundation investments to bolster public funds and resources, SFMNP Market Match has helped these farmers markets form lasting relationships with community members, senior centers and government agencies. For more information, please visit marketumbrella.org

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