Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the power of farmers markets to drive economic and community health in the region. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Our Local Market Vendors
Viola’s Heritage Bread
Meet Carla Briggs of Viola’s Heritage Breads! Born and raised in New Orleans, Carla grew up witnessing women in her family cooking and baking in well-revered kitchens and bakeries with little to no recognition. After baking professionally for over 20 years, Carla created Viola’s Heritage Breads with the goal to create a perpetual international business. Viola’s Heritage Breads provides high-quality and flavorful bread, and is rooted in honoring the contributions of people of color in the culinary world. With the original goal of sharing a Better-For-You bread for PB&J sandwiches, Viola’s Heritage Breads’ offerings now include sandwich loaves, Louisiana Seafood Boil Rolls, Sweet Potato Rosemary Rolls, Sweet Potato and seasonal granola, cookies, and more. Sourcing Louisiana sweet potatoes, red potatoes, and local and organic ingredients when possible, Viola’s menu is crafted to create flavor using fresh, high-quality, and wholesome ingredients. Find Viola’s Heritage Breads Sunday mornings at our City Park market!

About Us
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts 70+ local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.